With the quick advancement and adoption of Artificial Intelligence and Machine Learning (AI & ML), SANAM Analytics unlocks the potential these techniques can have on business performance in Saudi Arabia. Whether it be targeted marketing systems to grow sales, or utilizing Natural Language Processing (NLP) to automate procurement processes, SANAM Analytics can provide accurate predictive solutions that bring value to its client. Accurately describing a tremendous amount of data and establishing a robust prediction can bring a substantial value to any business.
Among endless number of applications that can leverage analytics
to transform the performance in business, these are the most common examples:
Predictive Analytics
Leveraging on historical data that many businesses already have to predict future events leads to an efficient operation and successful planning, which in turn reflects on financial and non-financial gains.
Sentiment Analysis
As B2C companies are keen to know their customers’ opinion about a certain product or service, sentiment analysis becomes the star of the show that scan and analyze tremendous amount of opinions and provide insights to policy makers in no time.
Customer Segmentation
Customer segmentation is a business tactic through which companies can divide their customers into different segments in order to understand their characteristics, and hence enhance their experience and maximize their values.